Below the words: the extended mix of ‘You’ve Got The Power’ by Edinburgh band Win. From the 1987 album Uh! Tears Baby – although this particular track resurfaced on a couple of occasions from 1985 onwards, thanks in the main to its presence in an arresting, dystopian TV commercial for a brand of cheap, weak lager that I certainly wouldn’t recommend drinking. And whilst any relationship between advertising and popular music is queasy at best – prostitution, by any other name – both the advert and its soundtrack certainly stuck in the memories of us impressionable young urchins, yearning to be entertained between parts one and two of Wheel Of Fortune, or whatever shite it was that we watched on TV when we weren’t out sniffing glue.
And now that we’re all grown up – no more glue, but we still haven’t learned our lesson with the alcohol – what strikes me is the impressive size of this track’s sonic footprint. Obviously, it could only have been recorded in the mid-eighties; those evocative synth cadences; that jangly guitar – both reminiscent of records produced by Trevor Horn – particularly Propaganda’s A Secret Wish, coincidentally also released in 1985. It’s also not the type of music that usually floats my flotilla – there’s a seam of earnestness present that’s generally a turn-off – but yes, ‘You’ve Got The Power’ certainly works as an entity over and above adolescent fascination.