Dreaming Of Wires: The Rise And Fall Of Our New Electro-Pop Overlords

5 thoughts on “Dreaming Of Wires: The Rise And Fall Of Our New Electro-Pop Overlords”

  1. Fantastic piece.

    At last! I was never sure if the whole I Dream of Wires thing with the NME was a wind-up. (I was only 14 at the time) God knows how many people must have been taken in by it, in the pre-internet age it was piss-easy for the press to big groups up who no-one outside of London could never be sure were genuine.

    Just found this mea culpa on a NME review of Ladytron’s 604 LP back in 2001:

    “Don’t like to brag, but NME invented Ladytron in 1995 for a laugh. Not Ladytron the stupendous deadpan krautpop revivalists from Bulgaria via Liverpool, but Ladytron: The Concept. Back then they were called I Dream Of Wires and we made them up, wrote an in-depth feature on their ‘phenomenon’ then killed them off in a sickening April Fools’ Day bus crash.”

    Written by Mark Beaumont, he was definitely at the NME back then, was he behind the whole thing?

    Great blog this mate. What we the NME thinking with Copper Blue ferchrisaakes?! Had it’s moments, mind.

    Automatic for the People was Album of the Year! In their coke-addled confusion, NME journos gave the gong to an LP with a track called Man on the Moon on it. Just it was the wrong one.

    1. Yeah, I Dream Of Wires – from that hotbed of cutting edge satire, the New Musical Fucking Express. I actually revisited the Ladytron review you mention when writing this piece – in part because 604 is a damn fine record, and it’s ridiculously disingenuous (and predictably unsurprising) that the lead-in to the write up was yet more NME self-congratulation (if I remember correctly, the I Dream Of Wires pieces didn’t carry a byline, but yeah – Beaumont had something to do with it).

      Still, thanks for dropping by, + the nice words.

      And whilst we’re talking all things Copper Blue, I actually wrote something about this not too long back. http://wp.me/p18aRM-16b – because I’m a brutal self-publicist – enjoy.

  2. jeez, Romo must have REALLY TRAUMATISED all you indiekids in the 90s for you to have still felt the need to dig it up and give it a kicking 17 years later. If it’s not vandalising the Wikipedia page or posting abuse to the talkpage, it’s ranting on about how proud you are not to remember any details about it. It’s quite the cherry on top of 2-3 years of glammed up nights out and tens of grand in the band from record companies. I wonder if the Grundy incident had not occured and punk had not been safely co-opeted into a world of social realist leather jacketed spikeytops but had quietly died off still in its Kings Road fetish gear phase, Serious Rock Fans would still need to give the corspe a good kicking instead of getting on listening to their Pink Floyd albums?

    1. Leaving aside Wikipedia revisionism and talk-board insults (do folk still do that?), and re-reading the original piece – written a few years and many thousands of words ago – what strikes me is that’s it’s more an attack on the rigid and predictable complacency of the music press of the time than a critique of romo per se.

      I ceased reading both the NME and the Maker in the mid-‘90’s precisely because of their devotion to the genre politik – elevating bands over and above their talent ceilings – and to that extent I’m not sure your punk analogy works, the route through the Stooges, New York Dolls, the Damned and on to post-punk being a reaction against pop/rock orthodoxy; romo running through the vigour of mode and self-celebration.

      Incidentally, I’m more than happy to put the boot in to both the Pistols and Pink Floyd… in fact I’m pretty sure I have done. On multiple occasions.

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